Imagine you are renovating your house or planning a wedding. What do you do if while browsing you came across just the perfect kitchen idea or the perfect wedding trousseau? Just “pin” it. That is the mantra behind the two-year-old upward trending social bookmarking site “Pinterest”! As the word indicates – “Pin” your “Interest”
What is Pinterest?
As per their website – Pinterest is a Virtual Pinboard.
Just as you would pin all beautiful or dear things to an actual pin board, Pinterest allows you to pin/share/organize the beautiful and interesting things that you find on the web to your virtual pinboard. It also allows you to browse pinboards created by other users.
Not another social media website
Pinterest piqued my curiosity, when I saw it being mentioned in the LinkedIn trends almost every alternate day. According to an article on Mashable – Pinterest has emerged as the runaway social media hit of early 2012 and another, it accounted for 3.6% of referral traffic in January 2012.
How does Pinterest benefit its users?
Pinterest can benefit individuals, web designers and businesses or retailers alike.
Retailers/Businesses can post images of the company’s products on their “Pinterest” board and link them back to their company’s website. For example, the pinboard of Whole Foods Market or a jeweler in Oklahoma City. Pinterest users can browse through pinboards created by other users thereby increasing referral traffic and driving sales.
Individual users can use Pinterest, to not only pin & re-pin ideas, share information, but most interestingly for job searches as well by creating a job search related pinboard. Rather than compete with Facebook or Twitter, Pinterest collaborates with them by picking up the profile from either of the sites.
Web designers find the Pinterest website to provide a “window-shopping-like” experience. Time Magazine has listed it among the 50 best Websites of 2011. According to this TechCrunch article, Pinterest gets more than 10 million monthly unique hits. The web content is organized on pinboards in the form of sticky-note sized blocks. It has made the jQuery Masonry layout plugin popular.
Pinterest is a startup based out of Palo Alto, California, USA with a small team of about 12 people. It has its presence on Facebook and 97% of Pinterest’s Facebook fans are women.
At present, Pinterest is by invitation only, but here is an article, which shows how to get around that hurdle. Here is how the website looks like –